Service marketing is about promoting services, like hotel stays or restaurant visits, rather than physical products. It's all about making customers happy throughout their entire experience at different touchpoints of connecting with the brand, from pre-booking to check-out. Unlike selling products you can hold, service marketing is more about creating an emotional experience through great memories and meeting customers’ needs in real-time.

Service marketing is a co-creator field where working together with customers is key to a successful service delivery. This means listening to what they want and making sure their experience is just right for them. It's not just about making a sale; it's about building relationships and keeping customers coming back for more.

In today's world, where everyone's connected all the time, service marketing is finding its way to product marketing. It goes beyond advertising to building rapport, engagement, loyalty, and ambassadorship.

Service marketing goals:

1. Market Identification: Determine the consumers most likely to buy and benefit from your service offer.

2. Demand Generation: Create awareness, interest, and desire in the service.

3. Brand Building: Shape the service offering based on market information.

4. Strategic Pricing: Determine the value exchange customers have when they choose your service.

5. Brand Promise: Clearly communicate the benefits of the service to consumers.

6. Customer Satisfaction: Ensure you aim to build loyalty and ambassadorship post.

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If you need help creating your Service Marketing Strategy, download our Plug & Play resource with a case study and a ready-to-use template today.